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Show Notes

Agriculture has changed a lot over the last 20 years, and it’s not slowing down.

In this episode, we sit down with Ben Graham, President of AdFarm, to explore what’s evolved, from how farmers get their information to the rapid rise of on-farm technology. They dig into why some innovations take off faster than others, how farmers decide what tech is actually worth using and what the next 20-25 years of farming could look like.

From AI to fully autonomous equipment, the future of agriculture is being shaped right now, but challenges like trust, regulation and usability will shape how fast it gets there.

Explore how agriculture has changed, how technologies get adopted and the innovations shaping what comes next.

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Read Full Transcript

"I think crop decision planning is going to take a quantum leap."

Ben Graham, Global President, AdFarm

About the Guest

Ben Graham

Global President, AdFarm

Ben Graham is the Global President at AdFarm, Canada’s largest full-service agricultural marketing and communications agency focused entirely on ag, food and rural challenges. Spending nearly 30 years with AdFarm, he has worked with leading Canadian and U.S. agriculture companies, including Nutrien, the Canola Council of Canada, New Holland and many others. His roots in agriculture run deep. He’s a fourth-generation farmer who works on his family’s farm near Vulcan, Alberta, land that has been in the family for over 115 years. He has a deep appreciation for the challenges farmers face, the innovations that are solving those challenges and the evolution and advancement of the agriculture industry.

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